Do it right or go home
These are my New Year’s resolutions for electronics B:B marketing: 1. Get some new threads. You spent scads of money in the past decade sprucing up your sites from the awkward, pigeon-toed beginnings of the 1990s to something close to Web 2.0. The site consultants said “it’s all about your products.” You took the advice [...]
Renewal, reinvention and reinvigoration
We often attach significance (earned or not) to years ending in zero. Such it was (for me) with 2010. I turned 50, celebrated 25 years with the world’s most excellent woman, sold our house, moved to San Francisco, and changed jobs. (Oh, and my hometown baseball team won its first-ever World Series championship). But the [...]