Brian Fuller's blog on the media, marketing and content creation

Back at EE Times–What gives?

Posted on | July 21, 2010 | 6 Comments

After three years out of the daily publishing grind, I re-entered the troposphere this week as Products Strategist for EE Times.

As my old man used to say, “Absence makes the heart grow fonder.” (I think he used to say that each year near the end of his one mandatory no-drinking month).

I spent the past three years leveraging 25 as a journalist, using those reporting, writing, publishing and new-media skills in agency PR and corporate communications. I learned a lot. And one of the things I learned is that it’s not difficult to translate certain skills into other roles; but it’s very difficult to give up a career you’ve had most of your adult life.

As challenging as is the environment for the media today, it’s still the most interesting game in town. And, more importantly, there are still audiences hungry for information that comes through a filter created by people who put food on the table by being, if not objective, at least fair and questioning.

My job is to take electronics products coverage to the next level, to make it more compelling, timely, and informative than ever and to introduce relevant multimedia channels in the process. But I also want to bring back that scoop spirit that guys like Marty Gold had in the old days, the days when Marty used his Buddha belly literally to back product marketers into a corner as he badgered them with questions not about their current product but tomorrow’s product. There’s no better team to do it with than EE Times.

I rejoined EE Times Group just after Ron Wilson did the same. Ron’s in charge of the embedded franchise now; his hire was a coup for Paul Miller, David Blaza and crew. What’s better, is I sit next to him just like I did almost 20 years ago. Ron’s hire followed by a few months another great pick-up for team EET: Karen Field, former editor of Design News who is now in charge of community for EE Times and contributing great insights and creative ideas at a rapid-fire rate. To top it off, EE Times relaunched its site recently with a smart, cool new look and architecture.

I’ll share some thoughts (such as they are at this stage) with Rick Jamison on Synopsys’ Conversation Central podcast Thursday at 11 a.m. PDT. Listen in and fire some questions our way. We’ll talk a lot about social media and engineering, the new publishing paradigm and more. Should be fun.

The media’s been battered in the past decade by the twin tornadoes of the ’01 and ’09 recessions and the disintermediating force of the Internet. But it’s still upright, and companies still need the audience and validation that comes with industry coverage. In the electronics B:B space, some of the oldest titles still remain next to emerging competitors, from the guys at Extension Media, to Gina Roos at Electronics Advocate, John Donovan at Low-power Design.com and Low-power Wireless.com, to John Day at John Day’s Automotive Electronic News and more. So there’s tons of competition

It ain’t easy, but the old man never said it would be. It will, however, be a fun ride again.

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Comments

6 Responses to “Back at EE Times–What gives?”

  1. Lou Covey
    July 21st, 2010 @ 7:50 pm

    So. Are we back on a growth cycle?

  2. Diane Orr
    July 22nd, 2010 @ 2:48 pm

    Congratulations, Brian. Another great addition for EET, which is definitely experiencing a rebirth! Loved your nod to Marty Gold…fond memories of seeing Marty hide behind a column at a tradeshow to get the scoop from two CEOs chatting nearby. 😉 Looking forward to your coverage for EET.

  3. Siliconcowboy
    July 22nd, 2010 @ 9:08 pm

    Congratulations Brian, great move! Looking forward to seeing your articles and leadership at EETimes.

  4. Sanjay
    July 23rd, 2010 @ 5:52 pm

    Brian,

    Congratulations. Should be exciting with all the new perpsective you will be bringing to the gig.

    Sanjay

  5. Mike Spataro
    July 24th, 2010 @ 3:07 pm

    Hey Brian – Congrats on the “new” opportunity.

    Can’t wait for your return to beat reporter at UPI Indianapolis.

    Mike

  6. Brian
    July 27th, 2010 @ 8:58 am

    Mike, Chaz Goldsmith called. He’s looking for you to come back to Rhode Island. Think of the possibilities.

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