Comments on: Saint Steven frets about blogger nation http://greeleysghost.brian-fuller.com/2010/06/03/saint-steven-frets-about-blogger-nation/ Brian Fuller's blog on the state of media and communications Mon, 18 Jul 2011 21:03:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Brian Fuller http://greeleysghost.brian-fuller.com/2010/06/03/saint-steven-frets-about-blogger-nation/comment-page-1/#comment-1474 Brian Fuller Fri, 11 Jun 2010 16:34:13 +0000 http://greeleysghost.brian-fuller.com/?p=1386#comment-1474 Well, Steve, the alternative to seeing the pendulum NOT swing back is not pleasant either. At all levels, we need to derive more value out of the things and content we produce and not less. One encouraging sign: you're seeing so many free websites now trying to stuff back the toothpaste in the tube and charge for their services (e.g. Ning). Monetizing content through advertising has finite upside, even in the huge Internet universe. Think about the activity and the time devoted to it in a given day. If the activity is information gathering and you spend an hour a day doing it, it's incumbent on content producers to make theirs as valuable an hour (or 15 minutes) as possible because they can't compete on volume. Well, Steve, the alternative to seeing the pendulum NOT swing back is not pleasant either. At all levels, we need to derive more value out of the things and content we produce and not less.
One encouraging sign: you’re seeing so many free websites now trying to stuff back the toothpaste in the tube and charge for their services (e.g. Ning). Monetizing content through advertising has finite upside, even in the huge Internet universe.

Think about the activity and the time devoted to it in a given day. If the activity is information gathering and you spend an hour a day doing it, it’s incumbent on content producers to make theirs as valuable an hour (or 15 minutes) as possible because they can’t compete on volume.

]]> By: Steve Leibson http://greeleysghost.brian-fuller.com/2010/06/03/saint-steven-frets-about-blogger-nation/comment-page-1/#comment-1473 Steve Leibson Fri, 11 Jun 2010 04:21:06 +0000 http://greeleysghost.brian-fuller.com/?p=1386#comment-1473 Somehow, saying that improved product quality will bring the customers back leaves me queasy. My impression is that the US at least has seen a race to the bottom in terms of product quality in the name of price. An audience weaned on mindless entertainment, with a need to be constantly entertained, doesn't seem to me to be a sure market. Certainly, there are niches where people value information. These niches support profitable newsletters. Mass market media? I'm not seeing it as a profitable venture in the future with blogging nation afoot. Somehow, saying that improved product quality will bring the customers back leaves me queasy. My impression is that the US at least has seen a race to the bottom in terms of product quality in the name of price. An audience weaned on mindless entertainment, with a need to be constantly entertained, doesn’t seem to me to be a sure market. Certainly, there are niches where people value information. These niches support profitable newsletters. Mass market media? I’m not seeing it as a profitable venture in the future with blogging nation afoot.

]]> By: Lou Covey http://greeleysghost.brian-fuller.com/2010/06/03/saint-steven-frets-about-blogger-nation/comment-page-1/#comment-1471 Lou Covey Fri, 04 Jun 2010 00:47:32 +0000 http://greeleysghost.brian-fuller.com/?p=1386#comment-1471 "Use your time to find stuff other people don’t have the time or expertise to dig up." But Brian, that's what bloggers do :). You make a great point. The definition of "news" as I was taught was anything not normal. That ceased to be true about 20 years ago, maybe longer. We need to get back to that. “Use your time to find stuff other people don’t have the time or expertise to dig up.”

But Brian, that’s what bloggers do :) .

You make a great point. The definition of “news” as I was taught was anything not normal. That ceased to be true about 20 years ago, maybe longer. We need to get back to that.

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