Brian Fuller's blog on the media, marketing and content creation

In search of the blogging voice

Posted on | January 19, 2010 | 2 Comments

Loring Wirbel (Icono-Curmudgeon-Clast) has a characteristically insightful post today that speaks to social media and the role of the blogger’s voice. It references My New Year’s Blogging Resolution about changing frequency and length of posts. He uses it as a lever to talk about the larger issue of self-marketing SEO. In a word, he argues, don’t.

The point is write what you want and the audience will follow. Tailor your content to what you think the audience wants, and you’re doomed.

In linking to a New York Times interview with virtual reality guru Jaron Lanier, Wirbel makes the point that a ringing, authentic voice does much to counter the sheep-spawning effect the Web tends to have.

It’s an uphill battle, to be sure, but we’re got to start somewhere.

This devil-may-care voicing, however, is why corporate blogs really haven’t taken root as touchpoints of provocative conversation. And maybe that’s just OK.

For those of us individual bloggers, though, the education and evolution continues apace. And that’s half the fun.

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2 Responses to “In search of the blogging voice”

  1. Loring Wirbel
    January 19th, 2010 @ 12:56 pm

    Love that photo! Captures the eclectic artist perfectly – particularly the strident voice of the guy on the right. Thanks for the reference!

  2. Brian
    January 19th, 2010 @ 1:05 pm

    Hey, man, you started it!
    ; )

    Good stuff. You’re the good angel (or devil, depending on your perspective) on my shoulder that from time to time whispers “Loosen up, dude.”

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