Comments on: Has the advertising free-fall slowed? http://greeleysghost.brian-fuller.com/2010/01/07/has-the-advertising-free-fall-slowed/ Brian Fuller's blog on the state of media and communications Mon, 18 Jul 2011 21:03:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Lou Covey http://greeleysghost.brian-fuller.com/2010/01/07/has-the-advertising-free-fall-slowed/comment-page-1/#comment-1288 Lou Covey Mon, 11 Jan 2010 19:14:54 +0000 http://greeleysghost.brian-fuller.com/?p=1211#comment-1288 In starting to consult to newspaper execs in the past few months, I've learned that most publications are not using comprehensive approaches to the web. Instead they are buying software/support packages from multiple vendors for individual portions of their online news. One paper spends $3500 a month on a product for posting obituaries, alone. The entire industry needs to take a hard look at how they gather, report and support news dissemination. Online advertising is part of the answer to an overall program, but they have to make it profitable. In starting to consult to newspaper execs in the past few months, I’ve learned that most publications are not using comprehensive approaches to the web. Instead they are buying software/support packages from multiple vendors for individual portions of their online news. One paper spends $3500 a month on a product for posting obituaries, alone.
The entire industry needs to take a hard look at how they gather, report and support news dissemination. Online advertising is part of the answer to an overall program, but they have to make it profitable.

]]> By: bfuller9 (Brian Fuller) http://greeleysghost.brian-fuller.com/2010/01/07/has-the-advertising-free-fall-slowed/comment-page-1/#comment-1282 bfuller9 (Brian Fuller) Fri, 08 Jan 2010 14:04:41 +0000 http://greeleysghost.brian-fuller.com/?p=1211#comment-1282 <strong>Twitter Comment</strong> <a href="http://twitter.com/bfuller9" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="bfuller9 (Brian Fuller)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="bfuller9 (Brian Fuller)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/bfuller9"> </div> </a> The advertising free-fall has slowed but media has a much work to do to make it end: [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


The advertising free-fall has slowed but media has a much work to do to make it end: [link to post]

– Posted using Chat Catcher

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