Brian Fuller's blog on the media, marketing and content creation

Good bye to all that

Should old acquantaince be forgot? Absolutely. To 2009 and the decade of the 2000s? Drop dead. We always give thanks this time of year, this time of reflection. And I seem to be tracking with the mainstream who believe that 2009 was awful and that the decade just ended (although technically not for another year) […]

Season’s Greetings

E-Reader mania and the death and rebirth of books

The gift-giving buzz this year is all about e-readers, which in the short run will wind up like so many Razor Scooters, but in the long run will turn out in the long run to be very useful devices. In the meantime, the disruption the very thought of this platform is causing is intriguing. Rupert […]

The future of media? Not as bad as you think

What’s the future of media? Michael Arrington worries about the end of hand-crafted content. So what really scares me? It’s the rise of fast food content that will surely, over time, destroy the mom and pop operations that hand craft their content today. It’s the rise of cheap, disposable content on a mass scale, force […]

Two out of three ain’t bad

My choice of women is a lot better than my choice of careers. Eric Savitz from Barron’s warns this week that his career advice is to stay away from chip making, wired phone service and newspapers. Nice! I have had the pleasure of being in two of those three industries. In fact, earlier this decade […]

Tipping Point for the Gig Economy?

Summary: The latest unemployment figures and related commentary suggest the economy is recovering far faster than the jobs will. What’s on the other side is a new workforce. But we won’t get there from without a complete re-assessment of the role, definition and value of “labor.” The national numbers tell us bleakly that more people […]

Tiger Woods’ Branding Problem

Does Tiger Woods have a branding problem or do brands have a Tiger Woods problem?  The Woods story will be one of the most important lessons in brand management in recent years simply because everything is so outsized: Woods as a personality and pitchman is big; the brands are big; the infidelity story is salacious. […]

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