http://greeleysghost.brian-fuller.com/2009/09/28/the-future-of-media-toothpaste-edition/ Brian Fuller's blog on the state of media and communications Mon, 18 Jul 2011 21:03:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://greeleysghost.brian-fuller.com/2009/09/28/the-future-of-media-toothpaste-edition/comment-page-1/#comment-1164 Bob Ristelhueber Fri, 16 Oct 2009 20:35:09 +0000 http://greeleysghost.brian-fuller.com/?p=939#comment-1164 When I started as a lowly reporter at Electronic News in 1980 (yikes!) we had a PAID subscriber base of about 70,000. CMP tried a different approach, giving away EETimes and Electronic Buyer's News with the idea that the wider circulation would attract advertisers. For many reasons too varied to discuss here, the CMP approach worked - in the short term. Eventually, Electronic News had to give up its paid subscription model and rely solely on advertising for its revenues. But I guess you can say that ENews just climbed into the same sinking boat as the CMP newspapers. ENews stopped publishing in 2002, EBN in 2003, and EETimes stopped its weekly publishing format in 2008, going to a bi-weekly schedule (en route to oblivion, most likely). It's hard to imagine how the industry could adopt a paid subscription model at this late date, but I suppose it's worth a try. Everything old is new again... When I started as a lowly reporter at Electronic News in 1980 (yikes!) we had a PAID subscriber base of about 70,000. CMP tried a different approach, giving away EETimes and Electronic Buyer’s News with the idea that the wider circulation would attract advertisers. For many reasons too varied to discuss here, the CMP approach worked – in the short term. Eventually, Electronic News had to give up its paid subscription model and rely solely on advertising for its revenues. But I guess you can say that ENews just climbed into the same sinking boat as the CMP newspapers. ENews stopped publishing in 2002, EBN in 2003, and EETimes stopped its weekly publishing format in 2008, going to a bi-weekly schedule (en route to oblivion, most likely). It’s hard to imagine how the industry could adopt a paid subscription model at this late date, but I suppose it’s worth a try. Everything old is new again…

]]> http://greeleysghost.brian-fuller.com/2009/09/28/the-future-of-media-toothpaste-edition/comment-page-1/#comment-1137 Mark Tue, 29 Sep 2009 17:17:17 +0000 http://greeleysghost.brian-fuller.com/?p=939#comment-1137 Anyone who knows me knows I have been saying for years that the trade media should charge for subscriptions In fact, now that I have been removed from every "free" electronics trade circ EXCEPT EP (Thanks BB) I would love to pay for a subscription to the others but no one seems to know just how to sell me one. Am I on an Island????? I dont think so. Anyone who knows me knows I have been saying for years that the trade media should charge for subscriptions In fact, now that I have been removed from every “free” electronics trade circ EXCEPT EP (Thanks BB) I would love to pay for a subscription to the others but no one seems to know just how to sell me one. Am I on an Island????? I dont think so.

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