Comments on: Salivating over Social Media http://greeleysghost.brian-fuller.com/2009/09/02/salivating-over-social-media/ Brian Fuller's blog on the state of media and communications Mon, 18 Jul 2011 21:03:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Brian http://greeleysghost.brian-fuller.com/2009/09/02/salivating-over-social-media/comment-page-1/#comment-1069 Brian Thu, 03 Sep 2009 15:02:28 +0000 http://greeleysghost.brian-fuller.com/?p=853#comment-1069 Well, you know I'd fly east anyway just to celebrate all those birthdays of yours I've missed in the past 20 years! ; ) Can you share some examples with us of how you guys are engaging w/ media and others socially? Well, you know I’d fly east anyway just to celebrate all those birthdays of yours I’ve missed in the past 20 years! ; )
Can you share some examples with us of how you guys are engaging w/ media and others socially?

]]> By: Kerri Hicks http://greeleysghost.brian-fuller.com/2009/09/02/salivating-over-social-media/comment-page-1/#comment-1067 Kerri Hicks Thu, 03 Sep 2009 13:07:49 +0000 http://greeleysghost.brian-fuller.com/?p=853#comment-1067 No fair, I'm not B:B, and I want you to fly back East to have dinner with me. But social media engagement has definitely had an impact on us -- the local media follows us on social media (and we do it better than anyone else locally, so we get the experts in the paper). Donors from far away find out about out new donation options (and use them) because they are really engaged with us for a contest on Facebook every Friday. Of course a web site is still MUCH more important than social media. But a web site is also a completely different thing. First, a web site is pull. Social media is push. Your web site needs to be current and accurate, but it doesn't need to be changing daily. Social media needs to be responsive, quick, immediately relevant. Web is one way communication. Social media, when done correctly, is a two-way conversation -- and it allows us to engage with our constituents in a way we've never been able to before. No fair, I’m not B:B, and I want you to fly back East to have dinner with me.

But social media engagement has definitely had an impact on us — the local media follows us on social media (and we do it better than anyone else locally, so we get the experts in the paper). Donors from far away find out about out new donation options (and use them) because they are really engaged with us for a contest on Facebook every Friday.

Of course a web site is still MUCH more important than social media. But a web site is also a completely different thing. First, a web site is pull. Social media is push. Your web site needs to be current and accurate, but it doesn’t need to be changing daily. Social media needs to be responsive, quick, immediately relevant. Web is one way communication. Social media, when done correctly, is a two-way conversation — and it allows us to engage with our constituents in a way we’ve never been able to before.

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