http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/ Brian Fuller's blog on the state of media and communications Tue, 27 Jul 2010 15:58:09 -0700 http://wordpress.org/?v=2.8.3 hourly 1 http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/comment-page-1/#comment-820 Brian Thu, 06 Aug 2009 16:43:04 +0000 http://greeleysghost.brian-fuller.com/?p=798#comment-820 Kerry, good point. We recall the BBS communities that thrived pre-Netscape (1994) and were managed quite effectively by engineers for engineers. There's obviously an opportunity for companies to enable engineers to act as their community ambassadors, if you will. And maybe the control and management of that doesn't (shouldn't) come from marketing but from some newly created corporate group. Kerry, good point. We recall the BBS communities that thrived pre-Netscape (1994) and were managed quite effectively by engineers for engineers.
There’s obviously an opportunity for companies to enable engineers to act as their community ambassadors, if you will. And maybe the control and management of that doesn’t (shouldn’t) come from marketing but from some newly created corporate group.

]]> http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/comment-page-1/#comment-819 Kerry McClenahan Thu, 06 Aug 2009 13:56:44 +0000 http://greeleysghost.brian-fuller.com/?p=798#comment-819 Great post, Brian. But I'd challenge the assertion that "engineers engineer, they don't communicate." They just don't communicate with marketers, which impacts (or should) electronics companies' social media plans. Great post, Brian. But I’d challenge the assertion that “engineers engineer, they don’t communicate.” They just don’t communicate with marketers, which impacts (or should) electronics companies’ social media plans.

]]> http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/comment-page-1/#comment-815 Deirdre Walsh Tue, 04 Aug 2009 21:34:35 +0000 http://greeleysghost.brian-fuller.com/?p=798#comment-815 Thanks for the great blog post and interview @bfuller9! Thanks for the great blog post and interview @bfuller9!

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