Comments on: DAC, EDA and the Unbearable Lightness of Blogging http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/ Brian Fuller's blog on the state of media and communications Mon, 18 Jul 2011 21:03:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Sean Murphy http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/comment-page-1/#comment-834 Sean Murphy Sat, 15 Aug 2009 04:49:23 +0000 http://greeleysghost.brian-fuller.com/?p=769#comment-834 "Almost counter-intuitively, larger companies are embracing social media more readily than smaller companies." This was one of the most thought provoking observations I have read in the post-DAC coverage. Certainly websites were put up by both large and small companies, customer self-service tools like Synopsys Solvit and Cadence SourceLink were much more sophisticated than smaller company solutions, the Verilog clone firms relied on FTP distribution of product before the majors,... I agree that the current approach to social media is not disruptive but I think we will see some collaboration models from small global teams that the majors may be slower to adopt. They may be quicker to adopt tools that make them more transparent to customers, in particular in their development plans and status. “Almost counter-intuitively, larger companies are embracing social media more readily than smaller companies.”

This was one of the most thought provoking observations I have read in the post-DAC coverage. Certainly websites were put up by both large and small companies, customer self-service tools like Synopsys Solvit and Cadence SourceLink were much more sophisticated than smaller company solutions, the Verilog clone firms relied on FTP distribution of product before the majors,…

I agree that the current approach to social media is not disruptive but I think we will see some collaboration models from small global teams that the majors may be slower to adopt. They may be quicker to adopt tools that make them more transparent to customers, in particular in their development plans and status.

]]> By: David Lin http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/comment-page-1/#comment-817 David Lin Tue, 04 Aug 2009 22:52:23 +0000 http://greeleysghost.brian-fuller.com/?p=769#comment-817 John: Sorry, no offense intended ... I seek out and follow engineers like you (and John Busco and others) religiously. I simply want more! :-) -Dave Lin John: Sorry, no offense intended … I seek out and follow engineers like you (and John Busco and others) religiously. I simply want more! :-)

-Dave Lin

]]> By: Brian http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/comment-page-1/#comment-816 Brian Tue, 04 Aug 2009 22:22:12 +0000 http://greeleysghost.brian-fuller.com/?p=769#comment-816 To John's point: Maybe with the inundation of information, we're about to come full circle. You remember EETnet, the old BBS (and many others)? Those were great communities for engineers passionate about sharing information. Maybe an official (lousy word) community in which engineers know the boundaries is a more trusted environment for communications that wild and wooly social media. We know from studies that engineers rate information from their peers higher than any other source, so such sharing in a trusted environment makes a lot of sense. To John’s point: Maybe with the inundation of information, we’re about to come full circle. You remember EETnet, the old BBS (and many others)? Those were great communities for engineers passionate about sharing information.

Maybe an official (lousy word) community in which engineers know the boundaries is a more trusted environment for communications that wild and wooly social media. We know from studies that engineers rate information from their peers higher than any other source, so such sharing in a trusted environment makes a lot of sense.

]]> By: John Ford http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/comment-page-1/#comment-813 John Ford Tue, 04 Aug 2009 05:12:26 +0000 http://greeleysghost.brian-fuller.com/?p=769#comment-813 David, Re: "We’re still missing the full-time engineers … where are they? How do we engage them? Is John Cooley the only one having real conversations with them (online)?" I am a full-time engineer, and I try to write for the same. DFT is a small niche, so I don't reach the masses, but I do, when I'm on, raise issues that real engineers respond to. However, for a real community to exist, it seems like there needs to be a populated forum - where real engineers trade Q&A real time. Cheers, JMF David, Re: “We’re still missing the full-time engineers … where are they? How do we engage them? Is John Cooley the only one having real conversations with them (online)?”

I am a full-time engineer, and I try to write for the same. DFT is a small niche, so I don’t reach the masses, but I do, when I’m on, raise issues that real engineers respond to.

However, for a real community to exist, it seems like there needs to be a populated forum – where real engineers trade Q&A real time.

Cheers,
JMF

]]> By: SKMurphy » DAC 2009 Blog Coverage Roundup http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/comment-page-1/#comment-808 SKMurphy » DAC 2009 Blog Coverage Roundup Sun, 02 Aug 2009 22:55:23 +0000 http://greeleysghost.brian-fuller.com/?p=769#comment-808 [...] Brian Fuller on Harry Gries and John Cooley Conversation Central Sessions in “DAC and the Unbearable Lightness of Blogging”. [...] [...] Brian Fuller on Harry Gries and John Cooley Conversation Central Sessions in “DAC and the Unbearable Lightness of Blogging”. [...]

]]> By: Lou Covey http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/comment-page-1/#comment-804 Lou Covey Sat, 01 Aug 2009 06:29:19 +0000 http://greeleysghost.brian-fuller.com/?p=769#comment-804 Nature abhors a vacuum and human beings are social by nature. Media has provided and core for societal interaction for thousands of years in one form or another. As our current media paradigm morphs into a new form of delivery, those who are adept at using the new medium -- and who can monetize it -- will be the new scribes of the 21st century. It doesn't matter if most people now like what it is becoming, it will be what it will be. Nature abhors a vacuum and human beings are social by nature. Media has provided and core for societal interaction for thousands of years in one form or another. As our current media paradigm morphs into a new form of delivery, those who are adept at using the new medium — and who can monetize it — will be the new scribes of the 21st century. It doesn’t matter if most people now like what it is becoming, it will be what it will be.

]]> By: Brian http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/comment-page-1/#comment-803 Brian Sat, 01 Aug 2009 01:54:51 +0000 http://greeleysghost.brian-fuller.com/?p=769#comment-803 Jeff, would love to see/cover some of those McBru engineering studies, or the next one your folks do. Keep me in mind. I agree that there's more nuance to be explored on this audience's behavior. We had a poster years ago in the bathroom of our hundred-year-old cabin. My old man put it there. It was a shot of a huge rock outcropping on the Mendocino Coast somewhere. It read: "Things Take Time." Jeff, would love to see/cover some of those McBru engineering studies, or the next one your folks do. Keep me in mind.
I agree that there’s more nuance to be explored on this audience’s behavior.
We had a poster years ago in the bathroom of our hundred-year-old cabin. My old man put it there. It was a shot of a huge rock outcropping on the Mendocino Coast somewhere. It read: “Things Take Time.”

]]> By: David Lin http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/comment-page-1/#comment-802 David Lin Sat, 01 Aug 2009 00:35:31 +0000 http://greeleysghost.brian-fuller.com/?p=769#comment-802 Convo Central was certainly one of the valuable highlights of DAC'09 (forever affectionately known as #46DAC). I wish I had more time to participate in these sessions, but this summary and other off-line discussions helped fill in the gaps. Like JL, I have been wondering about the "next step" for building an online community. So far, the community seems to be a blogging community consisting of electronics journalists, EDA marketeers and design or verification consultants. We're still missing the full-time engineers ... where are they? How do we engage them? Is John Cooley the only one having real conversations with them (online)? Thanks, Dave p.s., sorry about the prolonged delay in announcing "EDA's Next Top Blogger" ... during the party, it was revealed that Karen Bartleson was crowned the winner and several tweets conveyed that information in real-time. The Denali site and the ilovedac.ning.com sites will be updated next week with results from all 3 contests (Blogger, Community Superhero and Idol) with pictures, video and more ... pls stay tuned. Convo Central was certainly one of the valuable highlights of DAC’09 (forever affectionately known as #46DAC). I wish I had more time to participate in these sessions, but this summary and other off-line discussions helped fill in the gaps.

Like JL, I have been wondering about the “next step” for building an online community. So far, the community seems to be a blogging community consisting of electronics journalists, EDA marketeers and design or verification consultants. We’re still missing the full-time engineers … where are they? How do we engage them? Is John Cooley the only one having real conversations with them (online)?

Thanks,
Dave

p.s., sorry about the prolonged delay in announcing “EDA’s Next Top Blogger” … during the party, it was revealed that Karen Bartleson was crowned the winner and several tweets conveyed that information in real-time. The Denali site and the ilovedac.ning.com sites will be updated next week with results from all 3 contests (Blogger, Community Superhero and Idol) with pictures, video and more … pls stay tuned.

]]> By: Karen Bartleson http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/comment-page-1/#comment-801 Karen Bartleson Fri, 31 Jul 2009 23:46:02 +0000 http://greeleysghost.brian-fuller.com/?p=769#comment-801 Brian, I appreciate your participation in "Conversation Central" tremendously. Let me how if I can return the favor. Nice writeup! Karen Brian,

I appreciate your participation in “Conversation Central” tremendously. Let me how if I can return the favor.

Nice writeup!
Karen

]]> By: Jeff Hardison http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/comment-page-1/#comment-800 Jeff Hardison Fri, 31 Jul 2009 23:33:41 +0000 http://greeleysghost.brian-fuller.com/?p=769#comment-800 Great coverage social media at DAC, Brian. I still argue that there's more to North American electronic engineers' reluctance to get involved with social media than the argument that they're not communicators. I know many Web software developers and IT administrators who aren't naturally social, but spend a lot of time blogging and microblogging. [Interestingly, Chinese electronic engineers do spend time on social media according to McBru's surveys (but that could be due to those 20-somethings having grown up on communicating via the Web)]. My prediction is the next wave of social media -- greater privacy through niche, gated social networks -- will entice more electronic engineers than previously, as all of this sharing of information in public has not meshed well with the competitively secret North American electronic engineering industry. Great coverage social media at DAC, Brian. I still argue that there’s more to North American electronic engineers’ reluctance to get involved with social media than the argument that they’re not communicators. I know many Web software developers and IT administrators who aren’t naturally social, but spend a lot of time blogging and microblogging. [Interestingly, Chinese electronic engineers do spend time on social media according to McBru's surveys (but that could be due to those 20-somethings having grown up on communicating via the Web)]. My prediction is the next wave of social media — greater privacy through niche, gated social networks — will entice more electronic engineers than previously, as all of this sharing of information in public has not meshed well with the competitively secret North American electronic engineering industry.

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