Brian Fuller's blog on the media, marketing and content creation

The Changing Media Landscape at DAC

Posted on | July 30, 2009 | 4 Comments

Arguably the highlight of this year’s Design Automation Conference (#46, if you’re counting and arguably the first “social media” DAC) was a program put together by Synopsys (kudos to Karen Bartleson, Rick Jamison and Yvette Huygen) called Conversation Central. It had a series of kitchen-table talks from engineer-bloggers and media folks on the changing nature of the conversation in our industry. (I’ll blog separately about one I listened to from J.L. Gray).

The Legendary Tweet Tower at DAC

The Legendary Tweet Tower at DAC

I was asked to present on Wednesday some thoughts on the changing nature of media. I captured about a third of the conversation on UStream (for some reason it cut off at about 21 minutes, but as it was my first attempt at a long-form UStream, live and learn!)

Here’s the UStream video and synopsis (so to speak) of some of the highlights and questions:

  • Introduction: start-6:35 (Journalism background~evolution of media overview~what’s happening in PR~how I’ve used social media to network)
  • 6:35-8:22 :Where’s the media going? Editorial disaspora~vendors trying their hand at publishing~and the twain shall meet.
  • 8:40-9:22: What happens if there’s no standard, acceptable b.s. filter in an industry for information?
  • 9:23-11:14: Question: If I’m writing a corporate blog, who’s listening if the traditional media is struggling?
  • 11:15 : Question: So is there a bigger burden then being place on the readers?
  • 13:35: Question: So do you then narrow it down to whom you trust the most?
  • 16:50: The information is out there, yes, but many people don’t know how to find it.
  • 19:10: The rise of the EDA bloggers and the need to connect the dots
  • 20:00-21:10 (the end): Time is a central issue in the quality of information today.

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4 Responses to “The Changing Media Landscape at DAC”

  1. Listening Post » Blog Archive » Competitors in Cyberspace
    July 30th, 2009 @ 2:50 pm

    […] Rich Goldman Sean Murphy Michael Brito Ron Ploof Tom Diederich Harry Gries Ron Wilson John Blyler Brian Fuller John Cooley JL Gray Robert Dwyer Joe Humcey Kenneth Chang Lori Kate Smith Deepak Das Lou Covey John […]

  2. SKMurphy » DAC 2009 Blog Coverage Roundup
    August 2nd, 2009 @ 3:55 pm

    […] Brian Fuller on his own Conversation Central Session (with Video) The Changing Media Landscape at DAC” […]

  3. harry ... the ASIC guy
    August 2nd, 2009 @ 11:43 pm

    DAC Theme #1 – “The Rise of the EDA Bloggers”…

    (Photo courtesy J.L. Gray) 
    Last year, at the Design Automation Conference, there were only a couple dozen individuals who would have merited the title of EDA blogger. Of those, perhaps a dozen or so wrote regularly and had any appreciable audience…..

  4. Spencer Haley
    April 8th, 2010 @ 1:03 pm

    UStream. It cut off on me too. That’s how I found your post.

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