Posted on | July 30, 2009 | 4 Comments
Arguably the highlight of this year’s Design Automation Conference (#46, if you’re counting and arguably the first “social media” DAC) was a program put together by Synopsys (kudos to Karen Bartleson, Rick Jamison and Yvette Huygen) called Conversation Central. It had a series of kitchen-table talks from engineer-bloggers and media folks on the changing nature of the conversation in our industry. (I’ll blog separately about one I listened to from J.L. Gray).I was asked to present on Wednesday some thoughts on the changing nature of media. I captured about a third of the conversation on UStream (for some reason it cut off at about 21 minutes, but as it was my first attempt at a long-form UStream, live and learn!)
Here’s the UStream video and synopsis (so to speak) of some of the highlights and questions:
- Introduction: start-6:35 (Journalism background~evolution of media overview~whatâ€™s happening in PR~how Iâ€™ve used social media to network)
- 6:35-8:22 :Whereâ€™s the media going? Editorial disaspora~vendors trying their hand at publishing~and the twain shall meet.
- 8:40-9:22: What happens if thereâ€™s no standard, acceptable b.s. filter in an industry for information?
- 9:23-11:14: Question: If Iâ€™m writing a corporate blog, whoâ€™s listening if the traditional media is struggling?
- 11:15 : Question: So is there a bigger burden then being place on the readers?
- 13:35: Question: So do you then narrow it down to whom you trust the most?
- 16:50: The information is out there, yes, but many people donâ€™t know how to find it.
- 19:10: The rise of the EDA bloggers and the need to connect the dots
- 20:00-21:10 (the end): Time is a central issue in the quality of information today.
- DAC, EDA and the Unbearable Lightness of Blogging
- Where’s the media?
- Social media’s rising impact in the engineering world
- Engineer-bloggers and the future of the electronics conversation
- The social media culture challenge (second in a series)