Brian Fuller's blog on the media, marketing and content creation

RMN, RIP

The Rocky Mountain News was closed this week, another tragedy on a trail of tears. It’s worth watching this wonderful self-tribute the News published and remember that this video report, well produced and evocative, is a prime example of newspapers can do, report the story regardless of medium. Final Edition from Matthew Roberts on Vimeo.

Social Media and Nonprofits

It’s amazing how a thoughtful discussion of social media strategies and tactics relating to nonprofits can get derailed by the word “Twitter.” But that’s what happened Thursday in San Francisco at a very interesting and education event put on by the Council of Public Relations Firms. It wasn’t a derailment, but it was emblematic of […]

A Simple Rx for Publishing

It’s getting pretty dire out there. The Seattle Post-Intelligencer is on life support, and Hearst this week put a gun to the head of its astonishing loss-making flagship, the San Francisco Chronicle. It once was easy (and appropriate) to chuckle at daily newspapers because they were arrogant and in denial for sooooo long, but now […]

The Gig Economy

I first heard it from editor, friend and colleague Jackie Damian last year: The Gig Economy. A nice, tight description for what upwards of 10 million Americans find themselves today: underemployed.On the one hand, it’s the direct result of the mortgage/banking/lending/politics/governing meltdown that hit its stride last fall.On the other hand, though, this has been […]

Interesting times; new role

After 18 months at Blanc & Otus, I’m moving into a consulting role for the PR firm. I will continue to create great content for B&O clients, which includes thought-leadership pieces, white papers and blogging services. I also will run messaging and positioning sessions for clients and conduct media training. And I’m on the hunt […]

The Reading Habit

Roger Ebert’s reading newspapers again. We can all exhale.But Roger’s not the issue. He’s an old ink-stained wretch like some of us (and, man, can he transform the mighty pen into sword it when he needs to!)My kids aren’t even the issue. They grew up in a family of newspaper, magazine and book readers and […]

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