Brian Fuller's blog on the media, marketing and content creation

What I meant was…

TechInsights CEO Paul Miller called me out (in a manner of speaking) on my post last week on alternative-publishing approaches. His point is it’s about the audience, not about who’s doing the content creation.Here’s what I said in my response: I don’t disagree with your post at all (you can’t wash away 25 years as […]

Forrester’s Social Computing Predictions for 2009

The social media analysts at Forrester Research released their Top Social Computing Predictions for 2009 yesterday, and, in a nutshell, this is the year it all comes together. Time will tell, of course. Here’s my take on some of the take-aways in the report. Social technology becomes universalSure but for most companies, 2009 is really […]

Publishing’s Changing Landscape—and PR’s Response

This is how much the media landscape in B:B publishing has changed in recent months: I’m being pitched to cover company announcements in the electronics space. On this blog. Flattering? Yes. Sign of the times? Absolutely. It shows the lengths companies will go to find a willing ear to listen to their stories. For all […]

The New Media President

Change may be in the air in D.C. now that President Obama is getting a feel for the Oval Office, but it sure is in the ones and zeroes as well. The minute after Obama officially became president (noon eastern Tuesday Jan. 19, 2009), the first White House blog was launched: A short time ago, […]

Holiday Odds and Ends (or the Just Plain Odd)

My brother informs me that Mars is in retrograde right now until Feb. 1, and this means astrological mischief is afoot. How else to explain the Miracle on the Hudson last week? In addition, our beloved and ancient cabin, which we’re rebuilding with its first foundation, tipped off its jacked-up moorings last week, and we’ve […]

It’s about content and packaging; yes, it’s that simple

As the recession chokes off more publications, companies are having to confront something they’re not culturally ready for: Being their own publishers.Many get the importance of vendor-as-publisher in the overall communications mix, but execution is poor and will continue to be until those legions of laid-off journalists make their way into corporation communications departments. In […]

Recession-proof your job skills

Friday’s labor report (lack of labor actually) was not cheery. In addition to the 11.1 million of us out of work, there are another 8 million working part time because they can’t find work and another 2 million who’ve given up looking. Conventional wisdom says it gets worse in the coming months. Until recently (see […]

The Way We Were

Oh man, for a look at a dying world, check out this video documentary on printing. It may be far easier to communicate today, even on a mass scale, but it doesn’t happen with the same industrial beauty that the printing press offers!Quote of the show: “And work in the printing trades is not fleeting. […]

Happy New Year?

So the predictions I promised will have to wait a day or two. Back to business this week, and it’s crazy, eerily so, given what we’re reading and hearing every day. That said, there’s more than enough gloom to go around, especially if you’re in the B:B trade press. I chatted today with a longtime […]

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