Posted on | September 18, 2008 | No Comments
PLEASE SEE THE UPDATED POST
Richard Wallace, perhaps the most senior remaining editor in the electronics press today, is resuming the helm at EE Times. Wallace is taking the editor-in-chief’s post back in the wake of moves in June that saw Junko Yoshida relinquishing her role in the big seat to focus on international coverage.
Wallace hasn’t commented on the move publicly, and I haven’t seen a press release yet. Word on the street is Wallace’s responsibility will include both EE Times and TechOnline, which are being merged under a single EE Times brand. Frankly, this is long overdue and has been much debated internally since the acquisition of TOL many years ago. In the eyes of the marketing community, the brand has always been EE Times–whether it was during the attempt at building the EDTN Network in the 1990s or with TechOnLine. Building new brands in the electronics space is just tough.
So is it all just more of the same? Not really. “New blood” in an old industry isn’t necessarily the answer. And “Old blood” isn’t necessarily bad either, particularly given years of insights and relationship building. It’s a different industry than it was 15 or 30 years ago. New, nimble publications are emerging (Kevin Morris’ FPGA Journal and John Blyler’s ChipDesign to name two). But there’s still a role for the Big Dog.
Wallace, when properly motivated (or ticked off!), can be a fiery leader. His job now is to lead not only Times/TOL but to assume a voice for the industry, an industry that’s having a hard time finding its way and its own voice in different times.
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- Back at EE Times–What gives?
- Tribune ponders future; Times hangs in the balance
- More downsizing from EE Times, TechInsights
- Update on TechInsights and EE Times