Brian Fuller's blog on the media, marketing and content creation

Roger Ebert for president

Posted on | August 29, 2008 | No Comments

Who says newspapers are dead? In Chicago they’ve pretty damn lively (as they have been for more than 100 years).
Check out this house ad above the Sun-Times flag.
This reader came back to the Sun-Times after its reviled sports writer, Jay Mariotti, left and slammed newspapers as dead, dead, dead. That was after he came back from a newspaper-funded trip to Beijing. He went to television, to ESPN, where the intellectual challenge is greater. Not.
He’d been at the Sun-Times for 17 years and apparently most people outside of his family hated him.
Here’s a comment from the newspaper’s post announcing his departure:

Ha! Can’t believe how many people stopped buying the Sun Times because of that obnoxious little creep. He may be gone, but the fact is the Sun-times kept him on way too long, and for shock value only, like a monkey who masturbates for the public… His presence tainted the whole operation…

The Sun-Times immediately launched a circulation drive on the back of Pete Gaines’ return to the fold. “Our jackass is gone, now you can come back!” Only in Chicago.
It’s a beautiful thing, almost as beautiful as Roger Ebert’s farewell note to Mariotti.

Newspapers are not dead, Jay, and this paper will not die because you have left. Times are hard in the newspaper business, and for the economy as a whole. Did you only sign on for the luxury cruise?…

…I started here when Marshall Field and Jim Hoge were running the paper. I stayed through the Rupert Murdoch regime. I was asked, “How can you work for a Murdoch paper?”

My reply was: “It’s not his paper. It’s my paper. He only owns it.”

That’s the way I’ve always felt about the Sun-Times, and I still do. On your way out, don’t let the door bang you on the ass.

There’s life in those old gray ladies yet.
(Tip of the hat to Christian for the link!)

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No Responses to “Roger Ebert for president”

  1. mclarke
    September 8th, 2008 @ 11:37 am

    The crisis of confidence from within will kill you faster than any economic condition…

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