Brian Fuller's blog on the media, marketing and content creation

Olympic movement

Posted on | August 10, 2008 | No Comments

Strange seeing the George Bush-Bob Costas interview on NBC with all that swirly logo crap in the background. The huge picture of Mao at the Fordbidden City looks like it’s devil sitting on his right shoulder.
And I nkow there were probably presidents in pre-televised American history who were awkward speakers, but none stands out more than “Shrub,” as Molly Ivins called him.
One of the reasons he irks me is that as a reporter, I interviewed countless guys like Bush. He’s on message all the time, and he won’t stray. And the message is dull and not subtle. There’s an old saying, “never trust a man who doesn’t drink.”
In journalism, it’s “never trust a source who stays on message.”
And yes, in my current role that’s what we’re supposed to counsel: stay on message. But the two aren’t incompatible. You can get your message across AND vamp on other issues.

And after that interesting break, oh look! we’re back watching gymnastics!! It should be called the 2008 NBC Gymnastics Games.

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Comments

No Responses to “Olympic movement”

  1. loucovey
    August 10th, 2008 @ 10:59 pm

    BRIAN! I’m surprised at you. The new media standard is NOT to be on message but adjust to the market conversation.

  2. Loring Wirbel
    August 11th, 2008 @ 8:43 am

    I wonder how many times Bush had to practice the line “bombing outside the South Ossetia region constitutes a disproportionate response.” He’s Eliza Doolittle and Condi Rice is whoever the guy was that Rex Harrison played in “My Fair Lady.” The rain in Georgia falls mainly on downtown Gori…and Poti… and Tblisi.

  3. Anonymous
    August 11th, 2008 @ 4:20 pm

    Anyone notice the Lenovo ads running during the Olympics? a phalanx of sumo wrestlers become a plane and fly away, then we see a Lenovo laptop! This is the worst ad campaign ever to run on prime time television

  4. Loring Wirbel
    August 11th, 2008 @ 4:47 pm

    It’s a Lenovo inscrutability thing.

  5. Greeley's Ghost
    August 12th, 2008 @ 11:19 am

    I thought at first that that Lenovo ad was another United Airlines ad..which by the way, as a guy who loved Rhapsody in Blue as a kid and learned about a third of it on piano, George Gershwin continues to roll in his grave… particularly as United increases its death grip on the “unfriendly skies.”

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