Brian Fuller's blog on the media, marketing and content creation

New moves at TechInsights

Posted on | June 2, 2008 | No Comments

When I wrote last week about the latest round of layoffs at TechInsights’ EE Times, I noted that they had unspecified moves up their sleeves. One of those came quickly: The company, through its parent, United Business Media, acquired the Embedded Systems Show and its print publication, Embedded Systems Engineering. The company also acquired MCAD, the U.K.’s leading journal for decision makers in the computer-assisted design world, and a second even, the Auto ID & Data Capture (AIDC) event in the RFID space.
The moves expand TechInsights’ already dominant position in electronics events in general and embedded engineering in particular.
In an email exchange today, TechInsights‘ CEO Paul Miller wrote me:

There is quite a lot more to come (I’m not being cagey!) and I think that things will begin to fall into place quite soon – by the way, we have some solid growth going on…

TechInsights is slowly wrapping its arms around a good chunk of the electronics publishing/marketing-services business. Europe, though, is low-hanging fruit. Would be great to see some more moves in India, where it has a beachhead, and China, where its partnership with Global Sources is profitable but occasionally, shall we say, fitful.

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