Brian Fuller's blog on the media, marketing and content creation

Love newspapers? Move to the Middle East

Posted on | May 1, 2008 | No Comments


The Wall Street Journal today reports that print-ad sales are booming…in the Persian Gulf. Numbers from 2006 to 2007 jumped 21 percent overall, lead by the United Arab Emirates at 32 percent.

While many newspapers in the U.S. are laying off staff and ratcheting back their goals, in Gulf states, new papers are still being launched. “The newspaper is a habit,” says John Todary, head of advertising sales for The National, a six-days-a-week government-owned English-language newspaper in Abu Dhabi that launched last month.

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  1. Anonymous
    July 17th, 2008 @ 10:47 pm

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