Brian Fuller's blog on the media, marketing and content creation

Newspapers: Not dead yet

Posted on | April 30, 2008 | No Comments

Print lives…for now.
I got a double-barreled dose of that this week when my wife got everyone tickets to see a Afro Cuban mambo master John Santos and his quintet at Yoshi’s in San Francisco. At first, I couldn’t figure out why we were going. It seems a little off beat (so to speak). But I figured my brother, Kirk, who spent most of January in Cuba filming a yoga mission, had influenced us. He brought back a lot of Cuban music that’s infused the house at dinner time.
But that wasn’t it directly. It was a story in the San Francisco Chronicle. The lead story in the Datebook entertainment section. It was about a documentary about the late Cuban bassist and composer Israel “Cachao” Lopez, the father of the mambo (pictured). Actor Andy Garcia produced it, so the article was as much about Garcia as it was about Cachao. But at the end of the piece was a listing detailing the Santos Quintet’s upcoming performance with Garcia sitting in–a tribute to Cachao.
That inspired my wife to buy tickets. It also apparently inspired half the people at the sold-out 8 p.m. last night at Yoshi’s, judging from my eavesdropping. Most people had been driven to the show by “a story in the paper.”
A story. In the paper.
Granted the audience was not the “coveted” 18-34-year-old demographic. But then again, the coveted 18-34-year-old demo doesn’t have the disposable income and cultural tastes of the not-so-coveted 45-70-year-old demo.
Here’s to the power of print, the power of Cachao and John Santos’ fabulous music.

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No Responses to “Newspapers: Not dead yet”

  1. Lou Covey
    May 1st, 2008 @ 9:30 am

    I had an interesting chat with a marketing exec in Silicon Valley yesterday who again questions the validity of print. He actually was taken aback when I pointed out that even though were are millennia past the heights of the oral tradition it is still a vibrant part of our current communication media.

    “How do you mean?”

    “Power Point and white boards, dude.” No one succeeds in business unless they are effective speakers.

    Recent studies show that thanks to instant messaging, blogs, and texting, people under 20 are doing more writing than people over 20. EE Times recently cut 50,000 people off it’s print circulation and heard the screams of 50,000 readers who wanted it back.

    People still read. They still read newspapers, they still read magazines. Print and the written word is still powerful

  2. Greeley's Ghost
    May 1st, 2008 @ 10:03 am

    Amen brother. People buried railroads in the 1950s with the rise of the airplane, and they’re still hanging in there and finding their place, while the airlines (propped up by massive government subsidies for decades) are falling apart.

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