Brian Fuller's blog on the media, marketing and content creation

Newspaper death watch-UPDATE

Posted on | April 28, 2008 | No Comments


The Audit Bureau of Circulations is out today with fresh bad news about the newspaper industry. The only two major publications that showed circulation gains in the first quarter were USA Today and The Wall Street Journal (in its first quarter of ownership under News Corp. and Rupert Murdoch). Everyone else continues to lose readers. The Miami Herald got hammered, losing 11 percent of its readers during the week and 9 percent on Sundays. The vaunted New York Times lost 9.2 percent of its Sunday readers. It can only get worse as the recession deepens, alas.
And any hope that those readers are jumping online with their local publications is dashed by the Alexa graphic pictured (poorly) here (link to a better view here). The best case scenario is that newspaper page views are flat.
Media watcher Sam Whitmore says the problem in part is that reader aren’t getting what they’re clamoring for in terms of story packaging (shorter, more concise). Hmmm… funny. That’s what Murdoch said when he took over The Journal: Use the fewest words to convey a story. And The Journal circulation held its own over the past three months. Go figure.

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No Responses to “Newspaper death watch-UPDATE”

  1. David Blaza
    April 28th, 2008 @ 1:51 pm

    This article by Howell Raines on the value of newspapers puts some of this angst in context,

    worth a read

    http://www.portfolio.com/views/columns/2008/04/14/Howell-Raines-on-Buying-Newspapers

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