Brian Fuller's blog on the media, marketing and content creation

The B:B death spiral

Posted on | April 15, 2008 | No Comments

More anguished cries this week from Folio and Private Frazer’s Doomed Magazines about the quickening decline of B:B publishing. eWeek lost some good people last week as part of a major restructuring at Ziff Davis Enterprise under two of my old colleagues Steve Weitzner and Mike Azzara.
But it’s not necessarily the decline of B:B publishing per se, since publishing includes both print and online activities. Some companies have made really concerted efforts to diversify their business (I’ll bring up again Paul Miller at Tech Insights, the former CMP Electronics group). And print’s future may differ based on the audience. If trade publications are read for work (and often at work), the ubiquity of the web (despite its reading disadvantages) may win the day over time. A daily newspaper or community weekly may survive in some form in print because people tend to read them at home or in local coffee shops or on public transit.
Time will tell of course, but for now the recession (let’s stop beating around the bush) is going to hammer B:B companies that have for too long kept their heads in the sand.

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No Responses to “The B:B death spiral”

  1. Anonymous
    May 28th, 2008 @ 5:47 am

    this should be an interesting interview with Steve Weitzner:

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