Brian Fuller's blog on the media, marketing and content creation

Dying on the vine

Newspaper advertising revenue fell nearly 10 percent in 2007, according to a fresh report from the Newspaper Association of America. Paced by an unsurprising 16.5 percent collapse of classified revenue, newspapers pulled in $42.2 billion in 2007, down 9.4 percent from 2007, which itself was down 1.6 percent from 2005.Here’s a closer look at the […]

What they think

There’s a hard-core group of Ghost Busters on this blog who contribute mightily, passionately and insightfully to the conversation about the plague infesting B:B publishing in the electronics business. You know who you are.Many are editors, ex-editors or editors in hiatus, so we speak from a unique perspective. We rap on the business side for […]

CNET layoffs

This surprises few, but even thoughtful journalism online is taking a beating. CNET announced today it is laying off 10 percent of its staff, or 120 people. No word on who’s affected yet.Yes, they’ve clearly become an organizational and brand mess over the past couple of years. But online they’re the gold standard of tech […]

That dog won’t hunt

Eric Alterman writes this week in the New Yorker about the future, such as it isn’t, of newspapers in America (Thanks to Tim for birddoggin’ it). He doesn’t predict the quick demise of the Fourth Estate but wonders aloud, Just how an Internet-based news culture can spread the kind of “light” that is necessary to […]

What you’re reading

Blogging is an interesting gig…I do it because I love to write. That’s it. It helps that my day job requires me to keep up on new media, but I’d do this anyway.So from time to time I try to figure out what works and what doesn’t.Here’s what you’re reading this year from the Pop […]

Media re-aggregation picks up steam

We’ve long chronicled the disaggregation of the media business, especially in the trade press, and Sam Whitmore at MediaSurvey, among others, has tirelessly reported on companies evolving into publishers. That re-aggregation of editorial talent within companies will continue next Monday when former EE Times and EDN editor Mike Santarini takes over a publishing role inside […]

Spring Training

Took a little time to head to Arizona for the annual re-assessment of why I never made it to the pros. My son took these last two shots. Kid’s got a decent eye for a 15-year-old.

Marketing for dummies

I try to put myself in a marketer’s shoes as much as possible, but it’s tough with a quarter-century of ink-stained wretchedness beneath my nails.But when I try, here’s what I think: I want to get my messages to audiences through channels where I can turn those interactions into sales leads. Qualified sales leads. Ideally, […]

The silver lining in the market meltdown

At this writing, the Dow Jones Industrial Average is up nearly 290 points, but the financial markets and the U.S. economy are still in free fall. The Bear Stearns liquidation sale has become a windfall for J.P. Morgan and another assumption of risk on the U.S. taxpayer, as the Fed has guaranteed some $30 billion […]

The marketing echo chamber

Lou Covey at State of the Media has a couple of really fine posts this week in which he corners the contemporary marketing culture and bats it around like a cat torturing a mouse: The marketers can’t see this because they have divorced themselves from the concept that they actually need third-party endorsement of their […]

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