Brian Fuller's blog on the media, marketing and content creation

Update: Cutbacks at EDN

Posted on | February 16, 2008 | No Comments

Lou Covey confirmed two names I heard on the editorial side in conjunction with Friday’s cutbacks at EDN: Editor in Chief Maury Wright and Senior Editor Mike Santarini. Two more on the business side are said to be Alan Robinson and Barbara Couchois. Covey reports that Ann Mutschler, who survived the Electronic News cuts in the fall, will take over the EDA beat. She covers many other beats as well.
Man. The EDA industry screeched when EE Times went down to one EDA beat reporter a couple of years back (Richard Goering). It writhed in pain when Goering was let go in the cuts of last June. And now Santarini’s out of action (at least for now; wouldn’t be surprised to see back and blazing in no time). John Cooley, the industry “gadfly” for EDA, hasn’t posted since Halloween. He’s had to help his parents in recent months. So that leaves the EDA with no coverage at major publications and websites. Yes, it’s shifting online (Goering is at SCD.com, )but it’s unclear whether online is gaining traction among engineering readers. John Blyler up at ChipDesign is covering the industry.
We’ve seen this coming for a long time and now it’s happening. But it remains to be seen whether the model works for the industry.

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Comments

No Responses to “Update: Cutbacks at EDN”

  1. David Maliniak
    February 18th, 2008 @ 4:55 pm

    Hi Brian:

    I guess you don’t know me. I’m the full-time EDA editor at Electronic Design, so that would seem to indicate that there’s still at least one beat writer covering EDA.

    David Maliniak

  2. Lou Covey
    February 18th, 2008 @ 5:05 pm

    Yeah, David is the quiet one moving from fox hole to fox hole. He’s been one of the few editors willing to take meetings at trade shows and screwing up my premise that trade shows are lousy places to do editor meetings.

    And let’s not forget John Blyler at Chip Design, and Paul Dempsey at EDA Tech Forum. Those three, I believe are the last of the lot involved in print for the industry

  3. Cedric Iwashina
    February 19th, 2008 @ 6:36 pm

    It wasn’t long ago that EDN hosted an event at Techmart featuring Mike and Maury as panelists among others. There, they claimed that, with EE Times’ cutting back on their EDA coverage, EDN was now king of the hill.

    How ironic, or maybe not.

    Perhaps, that was just a last ditch effort to save the business?

  4. Greeley's Ghost
    February 19th, 2008 @ 7:34 pm

    Cedric, you raise a good point, and when I was still at Times, I had to hold my fire when I heard stuff like that. (If I were in Mike and Maury’s shoes, I would have said the same thing!). It’s not an EET problem; it’s an industry problem.
    Maybe everything finds its way, like water, but the transition is tough.

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