Brian Fuller's blog on the media, marketing and content creation

Cutbacks at EDN

Posted on | February 16, 2008 | No Comments

The seven-year rolling recession/depression that’s pounding the electronics-publishing business has apparently claimed more victims. The industry’s top design book, EDN, reportedly has laid off at least four senior staffers and managers, two from editorial and two from the business side. I haven’t confirmed the names yet, though, so for now will err on the side of prudence in not naming possible victims.
Industry sources say Rick Nelson, editor in chief of Test & Measurement World, will run both and Russ Pratt, publisher of T&MW, will be publisher of both.
It’s sad but not surprisingly in a business where marketing dollars are drying up or looking for more cost-effective means of communicating with engineers. Cutbacks at CMP Media and my old employer, EE Times, have been chronicled well in the media.
The news came Friday, the same day Lou Covey wrote about adapting or dying on his blog, State of the Media.

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