Brian Fuller's blog on the media, marketing and content creation

New-media leadership

Noodling around today looking for some digital best practices, and you might as well not go much farther than IBM, which is really the gold standard now for corporations aspiring to do things right on line (with the mantra “the company is the medium is the message”). Not only have they packaged some cool and […]

Future of magazines

MarketWatch writer Jon Friedman’s pulling out the butcher knife on the American magazines today. It’s all too much, especially from a web-only voice. Plenty of magazines are thriving. Maybe not plenty, but ones that should. My old boss, Paul Miller, points out in his freshly minted new blog a PRWeek article with an editor from […]

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