Brian Fuller's blog on the media, marketing and content creation

New-media leadership

Posted on | December 5, 2007 | No Comments

Noodling around today looking for some digital best practices, and you might as well not go much farther than IBM, which is really the gold standard now for corporations aspiring to do things right on line (with the mantra “the company is the medium is the message”). Not only have they packaged some cool and relevant multimedia content, they have identified a global issue, the growth of Africa, as thought leader.

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  1. Anonymous
    July 31st, 2008 @ 12:18 am

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