Brian Fuller's blog on the media, marketing and content creation

Future of magazines

Posted on | December 3, 2007 | No Comments

MarketWatch writer Jon Friedman’s pulling out the butcher knife on the American magazines today. It’s all too much, especially from a web-only voice. Plenty of magazines are thriving. Maybe not plenty, but ones that should. My old boss, Paul Miller, points out in his freshly minted new blog a PRWeek article with an editor from Wired.
Magazines aren’t dead, but dead magazines are dying.

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No Responses to “Future of magazines”

  1. Lou
    December 3rd, 2007 @ 1:44 pm

    What I think we are seeing is consolidation continuing from the dotcom bust. When the boom hit, there was also a broad expansion of print publication focused on every little thing you could imagine. Magazine went from comprehensive coverage to very focused coverage.

    Under the consolidation, magazines are going to have to make the effort to broaden coverage. Focusing on chip design, river rafting and crochet are not going to survive. But focusing on technology trends and leisure will gain a broader audience.

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