Brian Fuller's blog on the media, marketing and content creation

Content is free and content is king

Posted on | November 15, 2007 | 1 Comment

Content’s going free if it’s published by the Wall Street Journal. Rupert Murdoch has announced that he’s more than willing to dump $50 million in online subscription fees from a million registered users in exchange for what could be 15 times the audience and the interest of King Kong advertisers. Jeff Jarvis at Buzzmachine thinks it’s the beginning of a good old-fashioned newspaper war between The Journal and the New York Times.
Zango’s York Bauer, writing at Adotas, sez:

Bottom line: the time is now to take existing and/or new content and distribute onto social networks replete with captive audiences with easily defined and categorized demographics.

Is the subscription model dead? No. But it’ll be highly specialized and highly coveted by the millions of web users who already get eye strain from text and video ads that noisy-up the sites we visit.

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One Response to “Content is free and content is king”

  1. Anonymous
    July 31st, 2008 @ 12:33 am

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