Brian Fuller's blog on the media, marketing and content creation

It’s the habit (and a lot more)

I started writing this post by searching out the old Hamm’s beer jingle line: “It’s the water and a lot more.” Then I wondered why the hell I was going to quote it. I remembered my old man up at the cabin with a Hamm’s in the heat of an August day. While, later, I […]

Monday musings

Loring Wirbel passed along a link to a hilarious diatribe about “Web 2.0” land. It’s funny to me because some of the thinking in it is reminiscent of things I heard in my prior job. … The current droolfest (reflected in the above post) is about Facebook, which took it on the chin in Saturday’s […]

The company is the medium is the message

This is a philosophy I’ve been pushing for some time now, but the McLuhan-derived mantra in the title above only came to me recently. McLuhan of course said “The medium is the message.”In fact it’s even more enigmatic when you read the entire passage: In a culture like ours, long accustomed to splitting and dividing […]

“Getting Away” in Yosemite

One of the world’s most fantastic places is in our Bay Area backyard, four quick hours by car. If you haven’t been to Yosemite, no picture—not even Ansel Adams’(who broke his nose in the 1906 earthquake, I just learned!) –does the valleyjustice.I spent the weekend camping there for the first time (previous visits were daytrips […]

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