Comments on: State of the press release

By: Anonymous

Anonymous — Thu, 31 Jul 2008 07:56:00 +0000

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By: Lou Covey

Lou Covey — Tue, 16 Oct 2007 16:04:00 +0000

Loring’s right, but it doesn’t change the fact that we have to start doing something different because the old ways are infecting the social press release movement already.

I got started thinking about the issue back in January when Chris Edwards posted a piece in his blog (http://blog.hackingcough.com) about how ridiculous some the of social releases were. Companies are forgetting why they issue a release in the first place. They’ve tacked on so many objectives (raise visibility, sales collateral, ego stroking, etc.) that they have forgotten the primary purpose is the transmission of information. If you do that, all the rest come into play.

But the problem with social releases and the more techy startups outside Web 2.0 is getting them to recognize the value of other media, like audio and video and just links to other ideas. I’m just now getting traction with a client on these ideas and they are paying off big time. But getting a client to the point of dipping the toe in the water is tough.

By: Loring Wirbel

Loring Wirbel — Tue, 16 Oct 2007 14:35:00 +0000

But in doing so, you have to be sure you have something interesting to say. Let’s take the Web 2.0 application space, which should be inherently more interesting than EDA or communication middleware due to its consumer orientation. Half the reason the gossip blogs cover Web 2.0 companies more than anyone else is the companies are so insufferably boring and me-too. If it wasn’t for the occasional DRM battle, their trajectories would be tedious to watch. And micro-press-releases would only compound the problem. Before you seek funding as a Web 2.0 company, make sure you have a reason to exist. Before you release a networked press release, make sure you have something interesting to say. And remember the most commonly heard mantra of 2007: “Gawd, not another social-networking site/environment/alliance. Please shoot me now.”