Brian Fuller's blog on the media, marketing and content creation


Posted on | September 7, 2007 | No Comments

The feeling in the American newspaper industry must be that of all of us watching video of Hurricane Katrina or the Indonesian tsunami: unreal; a feeling that this can’t be happening. But it is.

Hamilton Nolan at PR Week (no, I don’t subscribe yet! But it is a part of the Media Bistro feed I subscribe to) analyzes the truly deeply dire numbers coming out of the newspaper industry.
You’ve got your camp that sez “ain’t gonna happen; newspapers will always be with us.” And your camp that sez, “they’re dead and they ain’t comin’ back.”
But let’s agree on one thing, there’s something exciting and historic about being alive at a time when such change is a possibility. (Hey, there were people up to the last moment who didn’t think the Civil War or World War I were going to happen).

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No Responses to “Unreal”

  1. lou Covey
    September 7th, 2007 @ 7:29 pm

    It’s still a matter of consolidation. As much as we might dislike the idea,k there are just too many news publications. The major metropolitan papers cover news regionally. We will eventually see the consolidation in the Bay area to one regional paper, possibly for the entirety of Northern California.

    We will also have to accept that the news will not be in a paper, but an online site.

    That’s what we have to look forward to unless the business world wakes up and figures this is not a good thing.

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