Brian Fuller's blog on the media, marketing and content creation

Cuts, cuts more cuts

Posted on | June 20, 2007 | No Comments

The San Jose Mercury-News is slashing staff again. That comes on the heels of the San Francisco Chronicle announcing it would cut staff. And then my own employer, CMP Media LLC, cut staff 20 percent last week, including little ole me. My situation is a bit different from that of my colleagues. I was offered a different job–an intriguing job to be sure–but saw it as a sign that it’s time to move on and learn new skillz. I’ll write more about this later.
Charles Cooper at said it right: humpty-dumpty ain’t coming back together. It’s not just a problem for media people. It’s a problem for marketers, especially in B:B publishing. They’ve relied on tried-and-true methods to get their messages out forever. Now it’s all blowing up in their faces. It’s a huge opportunity, though, and it’s far from dire.
A lot of reporters and editors will migrate away from journalism. Some, like the Dan Gilmours of the world, will find a new strength and voice. It’s just change. It ain’t easy but it’s inevitable.
I’m always reminded of a part in my favorite book, A Soldier of the Great War, by Mark Helprin. There’s a very vivid description of the change going on in the late 19th century and early 20th century in which scribes, whose painstaking work had validated thoughts and legal opinions for hundreds of years on parchment and paper, were being put out of work by typewriters.
The scribes were in complete and utter denial. Sounds familiar, doesn’t it?

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No Responses to “Cuts, cuts more cuts”

  1. Jeff
    June 22nd, 2007 @ 3:31 pm

    Brian, we’re going to miss ya, man. I’m looking forward to seeing what you do next.

  2. Anonymous
    July 16th, 2007 @ 4:58 pm

    So generally speaking were there actually 200 employees laid-off from CMP in San Mateo? Or do you think the number was smaller? What positions were laid-off? It seems like all these companies seem to be setting a trend that continues every couple of years, same story!

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