Comments on: Hacks and flacks-what we need http://greeleysghost.brian-fuller.com/2007/06/07/hacks-and-flacks-what-we-need/ Brian Fuller's blog on the state of media and communications Mon, 18 Jul 2011 21:03:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mike Santarini http://greeleysghost.brian-fuller.com/2007/06/07/hacks-and-flacks-what-we-need/comment-page-1/#comment-46 Mike Santarini Fri, 08 Jun 2007 19:02:00 +0000 http://brian-fuller.com/blog/?p=129#comment-46 Great blog, amigo, and great to see you at DAC. I can't imagine the pressure you are feeling and sadly I can't help but notice the depressing tone of your posts. I strongly believe true traditional journalism has an exciting future and a place in "new journalism." I believe a lot of the troubles some older brands are now experiencing start with their management's desperate attempts to seek revenue and hit numbers in any way shape or form...and unfortunately that often has come the expense of the integrity of their editors and eventually their brands. I'm lucky to be on a big brand that still adhears to THE ethic while embracing change. <br/><br/>I was walking with an old friend and editor from another book at the show and he told me his sales force is sending a sales person out to accompany him to some vendor meetings. Holy smokes...push back. If that doesn't work...leave and go to a book that still has THE ethic OR start your own brand--leverage your own brand built on a foundation of THE ethic...make that the new "new journalism!" Over the years, Brian Fuller, has become a formidable brand. You can control your own brand, and you can try but ultimately you can't, at least currently, fully control your management's and in turn your company's.<br/><br/>Onward and upward, your fan and friend,<br/><br/>Mike Great blog, amigo, and great to see you at DAC. I can’t imagine the pressure you are feeling and sadly I can’t help but notice the depressing tone of your posts. I strongly believe true traditional journalism has an exciting future and a place in “new journalism.” I believe a lot of the troubles some older brands are now experiencing start with their management’s desperate attempts to seek revenue and hit numbers in any way shape or form…and unfortunately that often has come the expense of the integrity of their editors and eventually their brands. I’m lucky to be on a big brand that still adhears to THE ethic while embracing change.

I was walking with an old friend and editor from another book at the show and he told me his sales force is sending a sales person out to accompany him to some vendor meetings. Holy smokes…push back. If that doesn’t work…leave and go to a book that still has THE ethic OR start your own brand–leverage your own brand built on a foundation of THE ethic…make that the new “new journalism!” Over the years, Brian Fuller, has become a formidable brand. You can control your own brand, and you can try but ultimately you can’t, at least currently, fully control your management’s and in turn your company’s.

Onward and upward, your fan and friend,

Mike

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