Brian Fuller’s blog on the state of media and communications

Habits die hard

Posted on | April 11, 2007 | No Comments

MediaSurvey’s Sam Whitmore gives us a little love this week with a reference to an EE Times’ survey of global media habits among engineers. This is the second year in a row we’ve conducted this survey, in about 8 languages, including Mandarin. What we found this year was similar to last year: habits vary a bit by age and by region. That’s probably not surprising.
In North America, EE Times’ average reader age is 46. They are fiercely loyal to their print newsweekly and spend an increasing amount of time online. In Japan, it’s also a bit older demographic but those engineers too are very fond of print publications. In other regions, it’s a bit of a mix. In China, print has a value but online is hot. In India, net seminars are great (little language issue and the time zone issue is non-existent with archiving features). In Europe, newsletters are big.
If you dip under the age 35, print is less important, and that’s no surprise.
For us, it’s a delicate balance. We launched EETimes.com in 1994 at Comdex, and it hasn’t stopped evolving since. But as a manager, it’s a tricky balance between chasing the very coolest new technologies (podcasting, video, blogging, etc.) for an audience that isn’t bleeding-edge adopters.
In the end, the irony is funny: the men and women who create the technology that enables new media aren’t the ones devouring it.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Related posts:

  1. What we’re reading
  2. Why they’re different audiences

Category: Uncategorized

Comments

Leave a Reply





Theme Tweaker by Unreal
Switch to our mobile site