Brian Fuller's blog on the media, marketing and content creation

InfoWorld to fold print edition

Posted on | March 24, 2007 | No Comments


Hugely respected InfoWorld will fold its print edition, according to MediaSurvey‘s Sam Whitmore.
He writes in his newsletter:

“Such news is not a big surprise,” said David Rowe, a VP and media director at Doremus & Co. in San Francisco. “I’ve been predicting this with some of our clients.”

This news may come as a shock but it shouldn’t. InfoWorld’s print edition has averaged just over 40 pages so far in 2007, with Q2’s thin ad budgets dead ahead. InfoWorld has HP, IBM, Microsoft and Symantec as print advertisers but very few others to protect as it moves to an online-only format.

No comment yet from IDG execs.
Amazing has fast things are coming unraveled. Ironically, if you go to the InfoWorld site, a popup ad prompts you for a free subscription (A $195 value!!).

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