Brian Fuller’s blog on the state of media and communications

Newspapers will never get IT right

Posted on | March 20, 2007 | No Comments

A old colleague of mine (well, not old as he’s my age, so he’s a spring chicken), David Strom, has a posting on his blog today from David Hakala: “Newspapers will never get IT right.”

He’s channeling some of my many anxieties and I tip my hat to him for saying it clearly and bluntly. Newspapers just can’t build websites right and probably never will. I’d add to that my longtime complaint that even when they DO build out a site, it takes forever. The web, however, is not forever. It’s like an insurgency campaign that assembles, does its thing, dis-assembles and moves on. The minute you think you’re cool with Twitter technology, something else comes along to change the game a bit. Just saw this morning for example a cool applet at the New York Times site, Sphere It, that pops up relevant blogs to a given content posting.
Oldmedia Companies, for some reason, think that the capability to build sites is some value add. And if you can’t do it quickly and cheaply, it ain’t. Everything’s out there for free or not much, yet we can’t seem to take advantage of it.
Any, huzzah to the two Davids (Hakala and Strom).

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