Brian Fuller's blog on the media, marketing and content creation

Times pushes into U-gen content

Posted on | February 23, 2007 | No Comments

The New York Times this week, with my staying a block or two away from its headquarters in Times Square, launched a couple of user-generated content initiatives. (Coincidence? I think not).
Cyberjournalist offers a quickie overview. At the Times site you can post collectible car photos and videos of How We Met. Given the current cultural trends, self-posted “How We Divorced” videos can’t be far in the future.
I like these offerings because they’re well thought out. They play to passions (cars and people) and to vanity. Plus it’s not news. I’m at the head of the phalanx trying to convince the world that U-gen news is total bullshit. I sound like a broken record, I know, but ya gotta have filters; people want filters, at least on a regular basis. Sometimes you want to dive into the blogosphere and immerse yourself in some important or bizarre story. But most of the time you want to know what’s going on in the world around with some assurance there’s very little agenda among the posts and, let’s face it, you do appreciate literacy.
(I got all excited about coining U-gen Content as a hip term, but it’s not particularly groundbreaking if UGENMedia exists.

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