Brian Fuller's blog on the media, marketing and content creation

Long tail’s take

Posted on | December 13, 2006 | No Comments

Chris “Long Tail” Anderson waxes on the future of media in a posting this week on his Long Tail site.

THEN: We control the site. Editors are gatekeepers.

NOW: We share control with readers. Editors catalyze and curate conversations that happen as much “out there” as on our own site.

My take? Yes and no. Some audiences will continue to be passionate and passive in their media consumption. A few will be passionate and active about it. And most won’t figure out what it means for some time.
Taken another way, a lot of people like to drink wine but don’t like to make it. I like meat, but I don’t own a steer. I love the Wall Street Journal but I don’t send them article ideas. I wake up every day, though, really wanting to see what they’re going to tell me. They’re the experts. Sure, they get tips from readers that turn into stories, but that’s not new. And the Internet really hasn’t advanced that dynamic much at all.
Would I like the opportunity on a Wall Street Journal site to say my two cents in front of a big audience and push forward my piece of intelligence on whatever topic? Sure. Do I want to do it every day? No. I have to earn a living.

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No Responses to “Long tail’s take”

  1. Jeff
    February 14th, 2007 @ 9:31 pm

    Seen this one?,0,3287162.column?coll=la-opinion-columnists

    From the L.A. Times’ Joel Stein:

    Here’s what my Internet-fearing editors have failed to understand: I don’t want to talk to you; I want to talk at you. A column is not my attempt to engage in a conversation with you. I have more than enough people to converse with. And I don’t listen to them either. That sound on the phone, Mom, is me typing.

    – Jeff

  2. Jeff
    February 14th, 2007 @ 9:35 pm

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