Brian Fuller's blog on the media, marketing and content creation

Long tail’s take

Chris “Long Tail” Anderson waxes on the future of media in a posting this week on his Long Tail site. THEN: We control the site. Editors are gatekeepers. NOW: We share control with readers. Editors catalyze and curate conversations that happen as much “out there” as on our own site. My take? Yes and no. […]

IBM and Second Life

First Reuters and now IBM. IBM CEO Sam Palmisano is living large in Second Life with his own avatar and his own town hall meeting within that virtual world as IBM launches a $100 million effort to incubate news businesses in China.

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    Sunset in the Sunset
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