Brian Fuller's blog on the media, marketing and content creation

Newspaper circulation drops (again)

Posted on | October 31, 2006 | No Comments

In a sense it would be news if the circ numbers went up, but alas, they ain’t. A lot of these papers are publicly owned and therefore the pressure to cut costs to bolster operating margins is intense. That doesn’t however, explain New York’s Post and Daily News, no newbies to circ wars, which posted gains of 5 and 1 percent respectively year to date. The biggest collapse among the top 20 was the L.A. Times, perhaps not surprisingly given the bitter battle over the newspaper’s soul, its advertisers and readers. The Tribune Co. is said to be mulling private-equity offers and now the fever has spread to New England, where former G.E. guru Jack Welch is leading a private equity bid to pull the Boston Globe away from the New York Times. That’s for another post, however.

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