Brian Fuller's blog on the media, marketing and content creation

What we’re reading

Posted on | August 9, 2006 | No Comments

The Pew Research Center is out with a great study of reader habits.

Of note:

Just 4% of Americans say they regularly read online blogs where people discuss news events, but that figure increases to 9% of those ages 18-24. About the same numbers of Republicans, Democrats and independents read news blogs regularly.

Consider yourself part of the Digerati!

Our own research is finding some interesting trends as well… EE Times did a worldwide (4200 engineers in 8 languages) survey to find out how this highly specialized group takes in its information. Not surprisingly there are region to region, country to country differences. Japanese engineers, for example, are much more traditional in their media consumption. They love print publications in local language. Chinese engineers less so; they rely a bit more than others on the web. Indian engineers grativate toward online seminars where they can engage with experts in Q&A.
Overall, online time per day (excluding email) is up 3 minutes year over year to 63 minutes. About 20 of that is spent searching for news and information. 30 of it on product and technical searching, either through Google or a vendor website search engine.
Newer media (RSS feeds, blogs, podcasting and the like) haven’t caught on. Not to say it won’t: we found our audience slow to gravite toward the web after we launched in 1994. Once they did they became dedicated users if not particularly bleeding edge in adopting new media types. Remember: these are guys (mostly guys) who like to pull data books off their bookshelves and pour over them. They spent most of their day in front of a computer screen so print is very pleasant diversion.
I’ve gone around the country presenting this research for the past 9 months. If you’re interested in learning more, drop me a line:

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