http://greeleysghost.brian-fuller.com/2006/06/20/ah-ibm/ Brian Fuller's blog on the state of media and communications Mon, 18 Jul 2011 21:03:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://greeleysghost.brian-fuller.com/2006/06/20/ah-ibm/comment-page-1/#comment-13 Anonymous Tue, 20 Jun 2006 19:32:00 +0000 http://brian-fuller.com/blog/?p=17#comment-13 This kind of core, fundamental research--versus research done within set time limits and according to marketing's directions--is critical to the future of US engineering. While it may have no practical application as of yet..beyond the moon..., the lessons learned and the techniques perfected through pushing boundaries are where the true benefits come. Of course, if it does also result in a cool press release, that's just good marketing/PR. Hey, ya gotta grab the limelight when you can. This kind of core, fundamental research–versus research done within set time limits and according to marketing’s directions–is critical to the future of US engineering. While it may have no practical application as of yet..beyond the moon…, the lessons learned and the techniques perfected through pushing boundaries are where the true benefits come. Of course, if it does also result in a cool press release, that’s just good marketing/PR. Hey, ya gotta grab the limelight when you can.

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