Brian Fuller's blog on the media, marketing and content creation

More pimping for the Journal

Posted on | June 19, 2006 | No Comments

Today’s Wall Street Journal (6/19/06) has a technology special section that pulls from the paper’s “D: All Things Digital” event. There’s a free Journal podcast that gives you a sense of where they’re going on this.

Check it out if you have a WSJ online account. Gates is there (broadcast networks are dead). Bob Iger (Disney rules). But the really illuminating take comes in Walt Mossberg’s Q&A with director Barry Sonnenfeld (“Men in Black,” “Get Shorty”). “I don’t think that interconnectivity of the world through electronics is necessarily bringing us closer together, as a society or a world or as family.”

He believes that people as group still want to gather together to see a movie at a theater, a TV show in the family room, an event. He says that when was a kid, he saw his father rarely because his dad worked hard. But he was really close to him because the times they did spend together were special (Yankee games in the Bronx). Today, you can spend a lot of time with your kids because you’re connected to the office while you’re with them. Yet that creates a gulf between humans even with physical proximity, he argues. Helluva point.

Saturday I went to my local theater, old theater in a small town. They broadcast the U.S. v. Italy World Cup match. For $20 you got a ticket, a beer and a dog. Pay a little extra for a hamburger. It was cooked on a grill outside in the hot sun. While I went alone, I chatted with people and we bonded as spectators. Best damn $20 I spent.

Now I could have watched it alone on my cell phone while doing something else, but what value would that have brought? Not to mention mobile video ain’t there yet.

This is not to say technology bad; parlor games good. We just need to keep community in mind when we’re building products and services for the future.

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Comments

No Responses to “More pimping for the Journal”

  1. ambiernacki
    June 20th, 2006 @ 3:19 pm

    Community is precisely one reason of many why mobile content penetration isn’t exactly blowing off the barn doors here in the US. As a WSJ reader, sure you saw the 6/20 article on disappointed expectations in this space – come join the chorus on the user experience (community, viewability trumps portability) and the defining events that transcend niches. Joint the fray – counter comment here: http://www.digitallifeworks.com/blog/2006/06/20/you-can-take-it-with-you-and-more-on-the-fifa-world-cup/

  2. Anonymous
    July 17th, 2008 @ 10:54 pm

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